Plain-language questions
Ask for offer acceptance rate per month, customer or product in the SQL Explorer with AI. The AI writes the SQL, you see the query and run it yourself; the AI only receives metadata.
KPI · HR
Offer acceptance rate: formula and example.
Offer acceptance rate is the percentage of job offers that candidates accept. You divide the number of accepted offers by the number of offers made. A low rate means you are losing candidates at the end of an expensive recruitment process.
Offer acceptance rate formula
Number of accepted offers ÷ number of offers made × 100%
Worked example
Acme Groothandel made 32 job offers in 2025, of which 24 were accepted. The offer acceptance rate is 24 ÷ 32 × 100% = 75.0%.
Fictitious figures for Acme Groothandel, a sample wholesaler.
How to read this KPI
A higher rate means your offer and your process match what candidates expect. If it is lower, follow up on declined offers: is it pay, commute, the length of the process or a counter-offer from the current employer? Compare by job family and track the trend, especially when the labour market shifts.
Pitfalls with offer acceptance rate
- Not recording verbal offers, so declines are missing from the figures.
- Counting withdrawn offers as declines.
- Drawing conclusions from a handful of offers per quarter; small numbers fluctuate a lot.
SQL & DAX
Calculating offer acceptance rate in SQL and DAX
Two examples on a fictitious data warehouse for Acme Groothandel: a PostgreSQL query and a measure for a Power BI model. Adjust table and column names to your own model.
SELECT date_trunc('year', opened_at)::date AS year,
SUM(offers) AS offers_made,
SUM(offers_accepted) AS offers_accepted,
ROUND(100.0 * SUM(offers_accepted) / NULLIF(SUM(offers), 0), 1) AS offer_acceptance_pct
FROM vacancies
GROUP BY 1
ORDER BY 1;Offers Made = SUM ( Vacancies[Offers] )
Offer Acceptance % = DIVIDE ( SUM ( Vacancies[OffersAccepted] ), [Offers Made] )In ENABLE
Tracking this KPI in ENABLE
In your Power BI dashboard
Define the KPI as a measure in your Power BI model and show it in the portal, with "Last refreshed" next to it. Access profiles and optional row-level security decide who sees which figures.
Custom dashboards (pilot)
Add the KPI as a tile to a custom dashboard, compared with last year. The Dashboard Builder is a pilot and can be switched on per client.
Monthly targets
With the built-in Targets app you set a target for the KPI per month, so you see actuals and target side by side.
FAQ
Frequently asked questions
How do you calculate offer acceptance rate?
Divide the number of accepted offers by the total number of offers made in the same period and multiply by 100%. Only count offers the candidate has responded to. Leave pending offers out.
Why do candidates decline job offers?
Common reasons are pay and conditions, a counter-offer from their current employer, a competing offer or a selection process that took too long. Ask every candidate who declines and record the reason. That shows whether the issue is your offer or your process.
How can you improve your offer acceptance rate?
Discuss pay and conditions early in the process so the offer holds no surprises. Keep the time between the final interview and the offer short. Then measure whether the rate goes up.
Further reading
- KPI libraryHR KPIs: formulas and examplesHR KPIs cover staffing, absence, turnover and recruitment. This is sensitive data: show it only to people who are allowed to see it, and do not report on groups so small that individuals can be identified.Read more
- ResourcesHow to build a KPI dashboard: steps and examplesA KPI dashboard is an overview of the key figures you use to steer towards your goals, such as revenue, margin, on-time delivery or absenteeism. A good KPI dashboard does not start with the software, but with the decisions it needs to support. You then choose a limited number of KPIs, define them, sketch the dashboard and only then build it.Read more
- SolutionPower BI dashboard portal: share dashboards securelyShare your Power BI dashboards securely in your own portal, with role-based access.Read more
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