Plain-language questions
- “What did each euro of media budget return, once we set the agency report against actual revenue?”
- “Which campaigns in the plan went live but produced no measurable leads?”
- “How does the marketing budget per quarter compare with what was actually spent?”
- “Which channel has the highest cost per lead?”
The SQL Explorer with AI turns a question like this into SQL on your data warehouse. You see the query, run it yourself, and the AI only receives metadata. More about the SQL Explorer