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Integration · Pinterest Ads

Connect Pinterest Ads. Through your own data warehouse.

You use Pinterest Ads data in ENABLE through your own PostgreSQL data warehouse: the data is loaded and modelled there, and dashboards, plain-language questions and apps read from it. ENABLE has no built-in connector for Pinterest Ads.

Pinterest Ads logoMarketing and advertising

What is Pinterest Ads?

Pinterest Ads is the advertising platform of Pinterest, where people search for and save ideas on topics such as home, fashion, food and events. Advertisers, often online shops, reach people who are exploring before they buy.

How to use Pinterest Ads data in ENABLE

Data from Pinterest Ads is loaded outside the portal, with a standard connector or a custom integration, and then modelled in your data warehouse. Data Analytics sets this up. From then on Power BI dashboards, the SQL Explorer with AI and the data API read from the same model, and access profiles decide who sees what.

Add Google Analytics 4 and orders from Shopify or WooCommerce to see whether the often long exploration phase on Pinterest eventually leads to purchases. Next to Meta Ads, you compare two visual channels on cost and return.

Note: Pinterest distinguishes clicks on the pin itself from outbound clicks to your website. For traffic to your shop, outbound clicks are the measure that matters.

In ENABLE

What you do with Pinterest Ads data

Plain-language questions

  • “Which ads are saved often but generate few outbound clicks?”
  • “What is the ROAS of our Pinterest campaigns per product category?”
  • “Which keywords perform best for our ads in the months before the holidays?”
  • “How does the CPM on Pinterest compare with Meta Ads?”

The SQL Explorer with AI turns a question like this into SQL on your data warehouse. You see the query, run it yourself, and the AI only receives metadata. More about the SQL Explorer

Steps

How to connect Pinterest Ads

  1. 1Sketch the end resultFirst decide which questions and dashboards you want from Pinterest Ads data; that tells you which data is needed.
  2. 2Load into your data warehouseOutside the portal, with a standard connector or a custom integration. We decide which route fits during the intake.
  3. 3ModelTables and definitions that work with your other sources, so everyone sees the same numbers.
  4. 4Use in ENABLEPower BI dashboards, the SQL Explorer with AI and the data API, with access profiles and optional row-level security.

FAQ

Frequently asked questions

Does ENABLE have a built-in Pinterest Ads connector?

No. ENABLE reads from your own PostgreSQL data warehouse. Data from Pinterest Ads is loaded into it outside the portal, with a standard connector or a custom integration; we decide which route fits during the intake.

Which Pinterest Ads data can you use?

Typically campaigns, ad groups and ads, impressions and spend, pin clicks and outbound clicks and saves. Exactly which tables you use depends on the questions you want to answer: Data Analytics first sketches the end result and then connects the data it needs.

Can I ask questions about Pinterest Ads data in plain language?

Yes, with the SQL Explorer with AI. The AI turns your question into SQL on your data warehouse and only receives metadata for that, such as table and column names, never the rows themselves. The SQL Explorer is available to client admins by default and can be switched on for users per organisation.

What does it cost to connect Pinterest Ads?

The price of ENABLE depends on your plan. Each plan includes a number of data sources, from 2 on Solo to 50 on Enterprise+, and an extra data source costs €49 per month. Prices are indicative; after a demo and intake you receive a tailored proposal.

See Pinterest Ads data in ENABLE?

In a demo we show how data from Pinterest Ads reaches dashboards, plain-language questions and apps via your data warehouse. Bring your questions.