Integration · X Ads

Connect X Ads. Through your own data warehouse.

You use X Ads data in ENABLE through your own PostgreSQL data warehouse: the data is loaded and modelled there, and dashboards, plain-language questions and apps read from it. ENABLE has no built-in connector for X Ads.

Book a demo All integrations

Marketing and advertising

What is X Ads?

X Ads is the advertising platform of X, formerly Twitter, for promoted posts, videos and accounts in the timeline. Advertisers use it around current topics and events, and to gain followers.

How to use X Ads data in ENABLE

Data from X Ads is loaded outside the portal, with a standard connector or a custom integration, and then modelled in your data warehouse. Data Analytics sets this up. From then on Power BI dashboards, the SQL Explorer with AI and the data API read from the same model, and access profiles decide who sees what.

Add Google Analytics 4 and you see what visitors from X do on the site. Next to LinkedIn Ads and Meta Ads, you compare the cost and results of social channels on the same yardstick.

In ENABLE

What you do with X Ads data

Plain-language questions

“Which promoted posts had the highest engagement per impression during our trade show campaign?”
“What does a link click on X cost compared with LinkedIn Ads?”
“How many followers did the follower campaign bring in, and at what cost per follower?”
“Do clicks from X lead to conversions on the site, or mostly to short visits?”

The SQL Explorer with AI turns a question like this into SQL on your data warehouse. You see the query, run it yourself, and the AI only receives metadata. More about the SQL Explorer

KPIs from X Ads

Go to the KPI library →

Steps

How to connect X Ads

1Sketch the end resultFirst decide which questions and dashboards you want from X Ads data; that tells you which data is needed.
2Load into your data warehouseOutside the portal, with a standard connector or a custom integration. We decide which route fits during the intake.
3ModelTables and definitions that work with your other sources, so everyone sees the same numbers.
4Use in ENABLEPower BI dashboards, the SQL Explorer with AI and the data API, with access profiles and optional row-level security.

FAQ

Frequently asked questions

Does ENABLE have a built-in X Ads connector?

No. ENABLE reads from your own PostgreSQL data warehouse. Data from X Ads is loaded into it outside the portal, with a standard connector or a custom integration; we decide which route fits during the intake.

Which X Ads data can you use?

Typically campaigns, ad groups and ads, promoted posts, impressions and spend and engagements and link clicks. Exactly which tables you use depends on the questions you want to answer: Data Analytics first sketches the end result and then connects the data it needs.

Can I ask questions about X Ads data in plain language?

Yes, with the SQL Explorer with AI. The AI turns your question into SQL on your data warehouse and only receives metadata for that, such as table and column names, never the rows themselves. The SQL Explorer is available to client admins by default and can be switched on for users per organisation.

What does it cost to connect X Ads?

The price of ENABLE depends on your plan. Each plan includes a number of data sources, from 2 on Solo to 50 on Enterprise+, and an extra data source costs €49 per month. Prices are indicative; after a demo and intake you receive a tailored proposal.

See X Ads data in ENABLE?

In a demo we show how data from X Ads reaches dashboards, plain-language questions and apps via your data warehouse. Bring your questions.

Book a demo info@enableyourdata.com