EnableYourData.com

Integration · TikTok Ads

Connect TikTok Ads. Through your own data warehouse.

You use TikTok Ads data in ENABLE through your own PostgreSQL data warehouse: the data is loaded and modelled there, and dashboards, plain-language questions and apps read from it. ENABLE has no built-in connector for TikTok Ads.

Book a demo All integrations
TikTok Ads logoMarketing and advertising

What is TikTok Ads?

TikTok Ads is TikTok's advertising platform for short, vertical video ads in users' feeds. Brands use it mainly to reach a younger audience with video that fits the style of the platform.

How to use TikTok Ads data in ENABLE

Data from TikTok Ads is loaded outside the portal, with a standard connector or a custom integration, and then modelled in your data warehouse. Data Analytics sets this up. From then on Power BI dashboards, the SQL Explorer with AI and the data API read from the same model, and access profiles decide who sees what.

Next to Meta Ads and Google Ads, you compare what each channel costs per purchase. Add Google Analytics 4 and orders from Shopify to see whether TikTok traffic actually buys or mostly just watches.

In ENABLE

What you do with TikTok Ads data

Plain-language questions

  • “In which videos does the audience drop off within the first two seconds?”
  • “What does a purchase through TikTok cost compared with Meta Ads, for the same product group?”
  • “Which creatives wear out after a few weeks, judging by rising CPM and falling CTR?”
  • “How much shop revenue comes from visitors who arrived through TikTok?”

The SQL Explorer with AI turns a question like this into SQL on your data warehouse. You see the query, run it yourself, and the AI only receives metadata. More about the SQL Explorer

KPIs from TikTok Ads

Go to the KPI library →

Steps

How to connect TikTok Ads

  1. 1Sketch the end resultFirst decide which questions and dashboards you want from TikTok Ads data; that tells you which data is needed.
  2. 2Load into your data warehouseOutside the portal, with a standard connector or a custom integration. We decide which route fits during the intake.
  3. 3ModelTables and definitions that work with your other sources, so everyone sees the same numbers.
  4. 4Use in ENABLEPower BI dashboards, the SQL Explorer with AI and the data API, with access profiles and optional row-level security.

More systems in Marketing and advertising

FAQ

Frequently asked questions

Does ENABLE have a built-in TikTok Ads connector?

No. ENABLE reads from your own PostgreSQL data warehouse. Data from TikTok Ads is loaded into it outside the portal, with a standard connector or a custom integration; we decide which route fits during the intake.

Which TikTok Ads data can you use?

Typically campaigns, ad groups and ads, video creatives, impressions, reach and spend and clicks. Exactly which tables you use depends on the questions you want to answer: Data Analytics first sketches the end result and then connects the data it needs.

Can I ask questions about TikTok Ads data in plain language?

Yes, with the SQL Explorer with AI. The AI turns your question into SQL on your data warehouse and only receives metadata for that, such as table and column names, never the rows themselves. The SQL Explorer is available to client admins by default and can be switched on for users per organisation.

What does it cost to connect TikTok Ads?

The price of ENABLE depends on your plan. Each plan includes a number of data sources, from 2 on Solo to 50 on Enterprise+, and an extra data source costs €49 per month. Prices are indicative; after a demo and intake you receive a tailored proposal.

See TikTok Ads data in ENABLE?

In a demo we show how data from TikTok Ads reaches dashboards, plain-language questions and apps via your data warehouse. Bring your questions.

Book a demo info@enableyourdata.com